2020 Digital and Data Predictions

2020 Digital and Data Predictions 2019 was a great year for digital and data professionals. Digital continues to dominate the world in every aspect and the transformations are evident in every part of the business. There has been a massive increase in home automation and home IOT adoption with Alexa and Google dominating market share. We experienced wider acceptance of … Read More

Top 2019 Marketing Technology and Digital Trends

2019 is off to a great start and organizations are finding news way to improve return on investment and maximize marketing dollars. In today’s show, Jeremy and I discuss the top marketing technology platforms and digital trends. We dive into the different types of platforms, their growth trends, market size and how and when to utilize these platforms. Here are … Read More

2019 Data, Analytics & Marketing Predictions

In this show, we will discuss the 2019 Data, Analytics and Marketing predictions for 2019. We will also review our 2018 predictions and evaluate which ones were spot on vs those that didn’t held true. The episode is filled with digital, AI, data, marketing and technology insights and is one of the fastest way to get you up to date … Read More

7 Best Practices for Implementing Multi-Touch Attribution

Marketing attribution is consistently one of the most debated topic. With increase in the number marketing and sales channels it becomes harder to give proper credit to each initiatives. In this show, we will discuss the five key elements of implementing the marketing attribution model. We will drill down into each best practice and discuss it in detail to help … Read More

5 Major Analytics Acquisitions of 2018

Analytics companies are growing at the speed of light. Each year a new organization pops up offering a new way to look at data. The phenomenal growth leads to mergers and acquisitions due to marketing consolidation. In this show, we will discuss the biggest analytics company acquisitions of 2018. We will share insights on why the acquisitions were made, what … Read More