2020 Digital and Data Predictions

2020 Digital and Data Predictions 2019 was a great year for digital and data professionals. Digital continues to dominate the world in every aspect and the transformations are evident in every part of the business. There has been a massive increase in home automation and home IOT adoption with Alexa and Google dominating market share. We experienced wider acceptance of … Read More

Fake Data: The Rise of False Analytics

Data is the new oil and it pretty much feed all aspects of our lives including personal, financial, business and health. We use more data than the all previous generations combined. However, we don’t realize the implications of the massive data age. The media today covers fake news ignoring the fact the fake news are created by fake data. In … Read More

7 Best Practices for Implementing Multi-Touch Attribution

Marketing attribution is consistently one of the most debated topic. With increase in the number marketing and sales channels it becomes harder to give proper credit to each initiatives. In this show, we will discuss the five key elements of implementing the marketing attribution model. We will drill down into each best practice and discuss it in detail to help … Read More

5 Major Analytics Acquisitions of 2018

Analytics companies are growing at the speed of light. Each year a new organization pops up offering a new way to look at data. The phenomenal growth leads to mergers and acquisitions due to marketing consolidation. In this show, we will discuss the biggest analytics company acquisitions of 2018. We will share insights on why the acquisitions were made, what … Read More

5 Strange Analytics Equations used by Flat Earth Believers

There has been a new development in the non-scientific community about the shape of the earth. A concept called as flat earth has been in the news lately and has been backed by multiple celebrities. It is interesting to watch the debate between people who believe in round earth vs flat earth. In this show, we wanted to discuss some … Read More